PROCESS
The visualization was to create a logo that was inclusive across multiple disciplines. With this in mind, I went with literal representations of this broad community the team envisioned. I started with icons that represented the four main; business, art, engineering, and science. Realizing the design was too literal, the idea of what made them all connected, came to mind. Hands created the link between these four, yet the design would deviate from the goal of a logo for a fair.
FINAL LOGO
The hexagonal shape came to me as it provided balance, and versatility. Conceptually the logo is able to create a 2-point perspective effect to create a three-dimensional box receding to two vanishing points. Yet creates the opportunity of being legible at industry-standard sizing without compromising the dimensional aspect of the design. The three dimensional box was an additional design aspect, as much of what is being held at the fair is three-dimensional.
As this does say Bronco Makers, referring to the participants of the fair to be 'bronco makers.' The 'BM' are designed in a way to embody a more technological type display, while still holding its creative value with the formation to the hexagon.
The clean design allows makers of all disciplines to associate with the logo. Rather reducing the iconographic styles and used them as a secondary aspect, created a logo mark that can be used in variety of ways.
TYPEFACE: DOSIS BOLD
Dosis Bold provided the perfect harmony between information and the logo. The line weight matched with the thickness of the logo. The curvature of the typeface complimented the logo's concept of inclusivity, and the curved corners. As it is considered more of a friendly design direction, it provided professionalism with the clean san serifs.
COLOR
The color palette was chosen based off the Innovation Lab at Cal Poly Pomona. One of the walls contained this orange with white vinyl text on it. That inspired me to use it as the colors for the fair as the Bronco Makers Club was formed in the iLab. The color orange was also picked due to its high energy that makers have within themselves, and the vitality in order to keep creating. White was to contrast it, as it provided a clean difference. Functionality of white on orange was important as other colors' legibility did not work with our direction.
